Select your own center stone from a large selection of certified diamonds.
We offer a large collection of beautiful diamond jewelry, from diamond earrings to diamond fashion rings, to diamond necklaces.
Moissanite is a diamond alternative that looks almost identical to a diamond, but at fraction of the price of a diamond.
Shop moissaniteWe are proud to support the Kimberly Process to ensure our gemstones are ethically and responsibly sourced.
LEARN MORE >We gladly offer cost comparison to certify you receive the best value for your purchase.
LEARN MORE >We make it easy for you when you want to trade in your original diamond for an upgrade.
LEARN MORE >The value of diamonds varies significantly based on factors such as the size of the stone, its quality and how it's cut. Sometimes, diamonds with provenance may be worth more than stones that don't come with a story. For example, if a famous actor once wore the diamond or it belonged to a historic queen, then it’s likely to be more valuable. The cost of diamonds can range from a couple hundred dollars to millions.
You can buy a diamond online at Allurez. You can buy certified loose diamonds to incorporate into later pieces or buy diamonds as part of your jewelry purchase.
Soak diamonds in a mild solution of water and liquid detergent. You can add a bit of ammonia to remove any film that might build up on the stone. If you're cleaning a diamond in a setting, gently remove dirt with a soft toothbrush. Dry the stone or jewelry with a soft cloth or use a blow dryer set on cool. Discover more tips on caring for your jewelry.
The four Cs of diamonds are:
You can typically buy diamonds at most jewelers. At Allurez, you can choose to purchase loose diamonds or shop a wide selection of diamond jewelry.
A diamond's quality is judged using the 4 Cs. The higher a diamond scores on cut, clarity, color and carat, the higher its perceived quality.
Men and women of all ages and backgrounds buy diamond jewelry. Someone who is proposing may buy a diamond engagement ring. Couples may buy diamond jewelry for specific anniversaries, and people may even buy diamond earrings, bracelets, necklaces or rings for themselves.
The only difference between a lab-created diamond and a natural diamond is where it was made. Lab-created diamonds are made in labs while natural diamonds grow over billions of years in the earth. Otherwise, they are chemically the same.