Rings

Buying diamond rings online offers several advantages over shopping at a brick-and-mortar store. At Allurez, we’ve become experts in sourcing high-quality gems and creating stunning jewelry, all without paying for the overhead necessary to staff and operate “real world” facilities. We pass those savings on to our customers, giving you pieces that are both beautiful and affordable. Choose from thousands of designs or create your own with the help of our jewelers. With friendly customer service at your disposal and superior products galore, Allurez is the best place to buy your next diamond ring.

The cost of a diamond ring can range dramatically from the low hundreds to hundreds of thousands of dollars. The average amount spent on a diamond engagement ring in the United States is about $5,500, but that price can go up or down depending on a variety of factors. The 4cs of a diamond — carat weight, cut, color and clarity — help determine the value of a diamond ring. The setting also contributes; more ornate designs that are difficult to execute and wide rings that require more precious metal will naturally cost more. Understanding what goes into the price of a diamond ring can help you determine your priorities so you can find a ring that suits your style and budget.

To buy a diamond ring, start by figuring out what type of ring suits your style. From classic round-cut diamonds to the vintage feel of a cushion-cut stone, each shape projects a different aesthetic. Also consider carat weight, color and clarity — together, those four factors make up the famous “4Cs” used to evaluate and price a loose diamond. Then take a look at some settings. Perhaps you’re more drawn to the feminine lines of a twisted band or maybe it’s all about the simplicity of sleek platinum. Finally, choose a jeweler with a reputation for customer service and high-quality products so you know you’ll love your purchase today, tomorrow and always.

Allurez offers color gemstone rings that feature 100% natural stones. Whether you’re searching for a ring that matches your birthstone or simply love diamond alternatives like blue sapphires, rubies and aquamarine, our gemstone rings answer the call with brilliant stones in equally eye-catching settings. You can even design your own piece to ensure every aspect of your newest accessory is what you’ve always wanted.

There’s an old saying that dictates engagement ring shoppers should be prepared to spend as much as three months’ salary on their purchase. What many people don’t realize is that “rule” is just a marketing ploy that dates back to the 1930s. In reality, the average amount of money spent on an engagement ring in the United States is $5,500. Some couples spend far less and others dig deep to pay for rings that cost more than a house. Your ring budget is completely up to you. Get to know the factors that affect a ring’s price tag, decide what you’re comfortable spending, and let those parameters guide your shopping experience.